About us
Zuma Cars and Coffee is a monthly event beginning at 9:00 AM and ending at 11:30 AM. It takes place on the first Sunday of selected months. Please follow us on Instagram for updated dates and times. @ZumaCarsNCoffee
We are Los Angeles’ Premier Cars and Coffee event. Cars on display include hyper-cars, exotic cars, race cars, classic cars as well as the unusual. This is where auto enthusiasts gather to share their amazing vehicles and camaraderie.
Zuma Cars and Coffee brings every type of person to share the passion of the automobile and motorsports. You will often find the world’s rarest, most expensive and fastest cars displayed here. We are a community event where celebrities and us regular folk walk around, take pictures and visit with fellow enthusiasts. And we really aren’t snobs!!
Our event is free, however, the City of Santa Monica charges $12 for each car for all day parking. Other than that, we will never ask you for money! I’ve kept the event free since we begin this 3 years ago.
Tourists from all over the world visit us and are blown away with the variety and vast number of vehicles and people attending.
Arnold Schwarzenegger visits Zuma Cars & Coffee. We are a celebrity stopover.
Many other celebrities like RZA – Wu Tang Clan have broadcasted at our event. You can never tell who will show up next.
Movie cars like the original Batmobile often make their appearance here.
By the way, kids are always welcome.
Founder & Organizer Steve Goldfield
Your host and creator of Zuma Cars and Coffee
During these uncertain times, Zuma Cars and Coffee has been able to produce a few hours on a Sunday for people to visit with their friends, show their cars and take their attention off the crap going on in the world. (Sort of a “Happy Time” for car people).
These events are all done out of pure love for the exotic car world and its people.
Since 1984, I have put on as well as participated in, well over 300 drives, rallies, events, exotic car parties, as well as Cars and Coffee events for the exotic car community. Must admit, I’ve had fun doing it!
I’ve also participated in a great many car rallies all over the world including:
- Gumball 3000 – 6 times! (United Kingdom, France, Monaco, Spain, Turkey, Sweden, Denmark, Norway, Germany, Netherlands, Slovakia, Croatia, & Canada)
- Gold Rush Rally – many times
- Goldfinger/Fuel Run Rally to Monterey
- Corsa Rally – many times
- Long Tail Rally
- Lux Rally
- Run to Monaco
- Ferrari Club Rallies – numerous times
- Players Run
- Modball
- Italian Stampede
- Pauper’s Run
- Organized many super car drives
- Organized many Malibu Rat Pack drives.
- Created many car events with custom car legend – George Barris.
- In 2015, as creator of the Cannonball Run Rally, which is the first (and only) rally to drive from Massachusetts to Key West, Florida, then ending in Havana, Cuba.
Chase Kassabian
“The Gate Keeper” of Zuma Cars and Coffee. He’s the “Studio 54 Bouncer” for exotic car entry. Kind of like the guy at the night club that tells you that you are cool enough to enter.
Luke Rosenthal
Original Zuma Staff dating back 3 years to when Zuma Cars and Coffee was actually in Zuma Beach. Couldn’t put these events on without him.